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Macworld is the leading voice on the Apple ecosystem, covering everything from the Mac and OS X to iPhones, iPads, and more. With unmatched perspective and definitive expertise, we help people who love Apple learn what’s new, what’s best, and what they need to know about the products they love. Whether you’re a Mac die-hard or an iPad newbie, turn to Macworld to make the most of the Apple universe.
Macworld is also IDG’s leader in trailblazing new platforms and media formats. With apps on both iPhone and iPad and a premium website subscription offering, our products aim to satisfy the hunger of a passionate and loyal audience. Macworld Superguide ebooks are also best-selling sources of Apple wisdom and education.
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I am enthusiastic about consumer electronics and digital services
I know more about computers and technology than most other people I know
I actively seek ways to accomplish everyday tasks using software or technology
I consider myself an expert on computers and technology
My friends would describe me as into the latest technology
I am among the first of my friends/colleagues to try new technology and new technology products
I am willing to pay more for cutting edge products
I love consumer technology and digital services for the power they have to improve my life and work
I consider myself a film/movie enthusiasts
Have participated in outdoor sports/leisure activities in the last 6 months
Own photo/graphics editing software
Active in playing video games
Plan to Purchase, Next 12 Months
Source: 2014 IDG Consumer & SMB Audience Profile Study
Source: comScore Plan Metrix, 2014
*Percentage of mobile traffic coming from that device