About

Macworld is your best source for all things Apple. We give you the scoop on what’s new, what’s best and how to make the most out of the products you love.

Macworld is the leading voice on the Apple ecosystem, covering everything from the Mac and OS X to iPhones, iPads, Apple Watch and more. With unmatched perspective and definitive expertise, we help people who love Apple learn what’s new, what’s best, and what they need to know about the products they love. Whether you’re a Mac die-hard or an iPad newbie, turn to Macworld to make the most of the Apple universe.

With a premium website and digital subscription offering, we aim to satisfy the hunger of a passionate and loyal audience. Macworld Superguide ebooks are also best-selling sources of Apple wisdom and education.

Macworld

Learn more about our digital apps.

Click here! >

Why do we do it? Because, like you, we’re Apple to the core.

With all the success Apple's had lately, there's no shortage of sites covering the company. Our goal is to be the most reliable, the most straightforward, and the most useful one.

Macworld Audience Demographics

HHI $75K+

55%

Age 25-54

35%

Age 35-54

31%

I am enthusiastic about consumer electronics and digital services

90%

People come to me for recommendations about computers, technology products and digital services

77%

I am among the first of my friends/colleagues to try new technology and new technology products

67%

I am willing to pay more for cutting edge products

66%

Leisure Travelers

86%

Have participated in outdoor sports/leisure activities in the last 6 months

54%

Own photo/graphics editing software

39%

Active in playing video games

81%

Mobile Traffic*

Smartphone

53%

Tablet

30%

Sources: 2015 Macworld Audience Profile Study; comScore Media Metrix 2015 and comScore Plan Metrix 2015
*Percentage of mobile traffic coming from that device