Macworld is your best source for all things Apple. We give you the scoop on what’s new, what’s best and how to make the most out of the products you love.
Macworld is the leading voice on the Apple ecosystem, covering everything from the Mac and OS X to iPhones, iPads, Apple Watch and more. With unmatched perspective and definitive expertise, we help people who love Apple learn what’s new, what’s best, and what they need to know about the products they love. Whether you’re a Mac die-hard or an iPad newbie, turn to Macworld to make the most of the Apple universe.
With a premium website and digital subscription offering, we aim to satisfy the hunger of a passionate and loyal audience. Macworld Superguide ebooks are also best-selling sources of Apple wisdom and education.
Why do we do it? Because, like you, we’re Apple to the core.
With all the success Apple's had lately, there's no shortage of sites covering the company. Our goal is to be the most reliable, the most straightforward, and the most useful one.
I am enthusiastic about consumer electronics and digital services
People come to me for recommendations about computers, technology products and digital services
I am among the first of my friends/colleagues to try new technology and new technology products
I am willing to pay more for cutting edge products
Have participated in outdoor sports/leisure activities in the last 6 months
Planning to purchase new software in next 12 months
Active in playing video games
Sources: 2015 Macworld Audience Profile Study; comScore Media Metrix 2016; comScore Plan Metrix 2016; comScore Mobile Metrix 2016
*Percentage of mobile traffic coming from that device