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Macworld is your best source for all things Apple. We give you the scoop on what’s new, what’s best and how to make the most out of the products you love.

Macworld is the leading voice on the Apple ecosystem, covering everything from the Mac and OS X to iPhones, iPads, and more. With unmatched perspective and definitive expertise, we help people who love Apple learn what’s new, what’s best, and what they need to know about the products they love. Whether you’re a Mac die-hard or an iPad newbie, turn to Macworld to make the most of the Apple universe.

Macworld is also IDG’s leader in trailblazing new platforms and media formats. With apps on both iPhone and iPad and a premium website subscription offering, our products aim to satisfy the hunger of a passionate and loyal audience. Macworld Superguide ebooks are also best-selling sources of Apple wisdom and education.

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"Why do we do it? Because, like you, we’re Apple to the core."

− Dan Miller, Editor-in-Chief

"With all the success Apple's had lately, there's no shortage of sites covering the company. Our goal is to be the most reliable, the most straightforward, and the most useful one."

− Dan Miller, Editor-in-Chief

Macworld Audience Demographics

HHI $75K+

55%

Age 18-34

44%

Age 25-54

70.9%

Age 35-54

40%

I am enthusiastic about consumer electronics and digital services

88%

I know more about computers and technology than most other people I know

84%

I actively seek ways to accomplish everyday tasks using software or technology

86%

I consider myself an expert on computers and technology

71%

My friends would describe me as into the latest technology

74%

I am among the first of my friends/colleagues to try new technology and new technology products

74%

I am willing to pay more for cutting edge products

77%

I love consumer technology and digital services for the power they have to improve my life and work

85%

I consider myself a film/movie enthusiasts

62%

Leisure Travelers

86%

Employed

73%

Have participated in outdoor sports/leisure activities in the last 6 months

63%%

Own photo/graphics editing software

37%

Active in playing video games

81%

Plan to Purchase, Next 12 Months

Tablet

90%

Laptops/Notebooks/Ultrabooks

91%

Smartphone

93%

Security Software

73%

Printers

90%

Mobile Traffic*

Smartphone

53%

Tablet

30%

Source: 2014 IDG Consumer & SMB Audience Profile Study
Source: comScore Plan Metrix, 2014
*Percentage of mobile traffic coming from that device