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The PC is the premier platform for productivity and gaming. We reach out to PC devotees with timely, insightful information about the hardware and software they use every day.

Melissa Riofrio, Executive Editor, PCWorld

PCWorld Audience Demographics

Age 18-34

14%

Age 25-54

37%

Age 35-54

29%

I am enthusiastic about consumer electronics and digital services

83%

I actively seek ways to accomplish everyday tasks using software or technology

75%

I am among the first of my friends/colleagues to try new technology

60%

People come to me for recommendations about computers, technology and digital services

69%

I am willing to pay more for cutting edge products

51%

BDM/ITDM involved in purchasing products/systems at work

82%

Own photo/graphics editing software

35%

Active in playing video games

80%

Company size 1-10

29%

Company size 1-99

45%

Company size 100-499

13%

Company size 250-999

6%

Company size 1,000+

35%

Top Products/Services Business Decision Makers are Involved with Purchasing for Their Organization

Laptops

60%

Desktops

59%

Printers/Scanners

57%

Displays/Monitors

50%

Smartphones

49%

Storage Products

44%

Mobile Traffic*

Smartphone

85%

Tablet

15%

Sources: 2015 PCWorld Audience Profile Study; comScore Media Metrix 2016; comScore Plan Metrix 2016; comScore Mobile Metrix 2016
*Percentage of mobile traffic coming from that device