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PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.

PCWorld is the established leader for news, reviews, and insight on the PC ecosystem. We focus on how to get the most out of your PC, for business, home and even play. Covering everything from ultrabooks to servers, from Windows to virtualization, PCWorld reaches a savvy and discerning audience looking for trusted, expert advice. This trust is underscored in the weight marketers give our reviews and in-depth studies, touting our findings in national ad campaigns. Across digital, mobile, and social, PCWorld continues to innovate, delivering value to our audience in new and meaningful ways. PCWorld publishes a growing list of helpful Superguides and How-to books.

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"The PC is the premier platform for productivity and gaming. We reach out to PC devotees with timely, insightful information about the hardware and software they use every day."

− Melissa Riofrio, Executive Editor, PCWorld

PCWorld Audience Demographics

Age 18-34

14%

Age 25-54

37%

Age 35-54

29%

I am enthusiastic about consumer electronics and digital services

83%

I actively seek ways to accomplish everyday tasks using software or technology

75%

I am among the first of my friends/colleagues to try new technology

60%

People come to me for recommendations about computers, technology and digital services

69%

I am willing to pay more for cutting edge products

51%

BDM/ITDM involved in purchasing products/systems at work

82%

Own photo/graphics editing software

35%

Active in playing video games

80%

Company size 1-10

29%

Company size 1-99

45%

Company size 100-499

13%

Company size 250-999

6%

Company size 1,000+

35%

Top Products/Services Business Decision Makers are Involved with Purchasing for Their Organization

Laptops

60%

Desktops

59%

Printers/Scanners

57%

Displays/Monitors

50%

Smartphones

49%

Storage Products

44%

Mobile Traffic*

Smartphone

64%

Tablet

20%

Sources: 2015 PCWorld Audience Profile Study; comScore Media Metrix 2015 and comScore Plan Metrix 2015
*Percentage of mobile traffic coming from that device