About
pcworldlogo

PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.

PCWorld is the established leader for news, reviews, and insight on the PC ecosystem. We focus on how to get the most out of your PC, for business, home and even play. Covering everything from ultrabooks to servers, from Windows 8 to virtualization, PCWorld reaches a savvy and discerning audience looking for trusted, expert advice. This trust is underscored in the weight marketers give our reviews and in-depth studies, touting our findings in national ad campaigns. Across digital, mobile, and social, PCWorld continues to innovate, delivering value to our audience in new and meaningful ways. PCWorld publishes a growing list of helpful Superguides and How-to books. PCWorld is also available in a custom app for the iPad called PCWorld Daily.

PCWorld

Learn more about our digital apps.

Click here! >

"The PC platform is entering a new renaissance. PCWorld has always been, and will continue to be, the most respected source for expert reviews and product advice."

− Jon Phillips, Executive Editor

PCWorld Audience Demographics

HHI $75K+

52.7%

Age 18-34

43%

Age 25-54

58%

Age 33-54

38%

I am enthusiastic about consumer electronics and digital services

85%

I know more about computers and technology than most other people I know

81%

I actively seek ways to accomplish everyday tasks using software or technology

81%

I consider myself an expert on computers and technology

66%

My friends would describe me as into the latest technology

72%

BDM/ITDM involved in purchasing products/systems at work

86%

I love consumer technology and digital services for the power they have to improve my life and work

82%

Business Travelers

49%

Have participated in outdoor sports/leisure activities in the last 6 months

63%

Own photo/graphics editing software

37%

Active in playing video games

80%

Company size 1-10

24%

Company size 1-99

40%

Company size 100-499

80%

Company size 250-999

13%

Company size 1,000+

39%

Top Products/Services Business Decision Makers are Involved with Purchasing for Their Organization

Software

51%

Printers

50%

Tablets

49%%

Smartphones

47%

Computers

46%

Storage Devices

42%

Mobile Traffic*

Smartphone

64%

Tablet

20%

Source: 2014 IDG Consumer & SMB Audience Profile Study
Source: comScore Plan Metrix, 2014
*Percentage of mobile traffic coming from that device